Turn trade show traffic into booth visits
Event advertising that reaches visitors before they reach your booth: billboards and digital screens on the routes from stations, airports and hotels, plus billboard trucks near the venue – planned around the accounts you want to meet.
Reached on every route to your booth
What is account-targeted event advertising?
Account-targeted event advertising combines out-of-home media with the movement paths of trade show visitors. Instead of one expensive sponsorship package, you place well-timed formats where your target accounts pass: arrival points, walking and shuttle routes, hotel areas and the venue itself. The goal is simple: more of the right people at your booth, and more meetings with accounts already in your pipeline.
Why it works
- Reach visitors before your competitors do – on their way to the venue.
- Stand out among thousands of exhibitors with formats people notice.
- Book more meetings with the target accounts attending the event.
- Extend your reach to social media when visitors share creative formats.
How we plan your event campaign
- Step 1
Map the event
We analyse the venue, the arrival routes and the target accounts you expect at the show.
- Step 2
Choose formats & locations
Billboards and DOOH on arrival routes, near hotels and around the venue.
- Step 3
Create & launch
Creatives with a clear call to action – booth number, meeting link or QR code – timed for the event days.
- Step 4
Measure
Booth visits, meetings booked, website visits from target accounts and pipeline influenced.
Formats that work at trade shows
Station & airport DOOH
Digital screens where visitors arrive – at the airport and the stations closest to the venue.
Billboards on access roads
Large formats on the roads and routes leading to the trade show.
Billboard trucks
A mobile billboard that parks where your target accounts arrive.
Near hotels & offices
Screens and posters near the hotels visitors stay at and the local offices of target accounts.
Event advertising: frequently asked questions
How far in advance should we plan event advertising?
As early as possible. The best locations around large trade shows are often booked well in advance, so get in touch as soon as your participation is confirmed.
Which locations work best around a trade show?
Usually the places every visitor passes: the airport and stations closest to the venue, the main access roads, the hotel areas around the venue and the local offices of your target accounts.
Which events is this suitable for?
Large B2B trade shows and conferences such as DMEXCO in Cologne or BAU in Munich, but also smaller industry events where your target accounts gather.
Can we focus on specific visitors?
Yes. We focus on the routes and places your target accounts are most likely to pass, such as hotels near the venue or offices of accounts in the area.
Boost your next event
Book a call to learn how you can get the most out of your next trade show or event.
During the call we will cover:
- Quick analysis of your current marketing mix
- Tips & tricks on using offline for B2B
- Brainstorming first ideas
- Pricing indication