Account-Targeted offline advertising

Reach target accounts in the real world

Billboard and digital out-of-home advertising made easy for B2B. Create hyper targeted real-world campaigns that integrate with your CRM and drive revenue.

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Latest customer campaigns

Unlock a new B2B channel

Online advertising is getting more expensive and less effective. Cut through the noise with hyper targeted billboards and digital out-of-home advertising, using our platform built for B2B marketers.

Campaign channel setup

Data-driven targeting

The platform identifies the most efficient ad placements to reach your audience based on account locations, movement paths, CRM data and other data sources.

Smart account matching

Integrated with your workflows

Sync accounts directly from your CRM and match them with the highest impact billboard- and digital out-of-home placements. Use campaign data to trigger sales activities.

Sync your accounts with Hubspot

Show impact on revenue

Track how your offline campaigns influence pipeline and revenue with account-level engagement tracking. Allowing you to show ROI for your campaigns.

Analyse account engagement

How it works

  1. 1. Target

    Target new or engaged accounts exactly where they are and where they move. Upload csv or sync with Hubspot.

  2. 2. Strategy

    The Hoolty algorithm identifies account clusters, movement paths and high impact advertising placements.

  3. 3. Launch

    Select the recommended campaign(s) that best suit your objectives, upload creatives and launch the campaign.

  4. 4. Measure

    Measure impact based on account‒level engagements. Connect it directly to pipeline and trigger sales actions.

Location-based targetting

  • Identify and target account clusters at scale.
  • Road segment or transit stops shared by accounts.
  • Target visitors at trade shows and events.

CRM-based targetting

  • Win deals by targeting accounts in later stages.
  • Exapand customer accounts by reaching new contacts.
  • Automatically sync offline- and online advertising.
Thomas Pohle
Thomas PohleHead of Marketing, Smino

"Setting up offline advertising in and around event venues not only helps us to maximise ROI, but my team also loves getting creative with it!"

Monica van Huylenbroeck
Monica van HuylenbroeckCommunications & Growth Manager, Teamleader

"I was really impressed when we spoke to Hoolty. They showed us how you can map out a complete OOH route based on traffic data, target group analysis and location data. Not just 'a billboard along a busy road', but a personalised OOH plan that responds precisely to the movements of your target group. On day 1, we already received a message from someone who literally came to us through the campaign"

Book a demo

Book a call to learn how account-targeted offline advertising can be a game changer for your marketing team.

During the call we will cover:

  • Quick analysis of your current marketing mix
  • Tips & tricks on using offline for B2B
  • Brainstorming first ideas
  • Pricing indication

FAQ

I thought it wasn't possible to measure OOH advertising? ▾
This is what many people think, but digitisation over the last years allows you to use different data sources to measure the impact of OOH along the buyer journey. Reach out to us for more details.
Isn't OOH too generic for B2B marketing? ▾
It used to be, but based on your account list and various data sources you can advertise where your accounts are. This allows you to spend your advertising budget effeciently.
How much budget do I need to get started with OOH advertising?▾
B2B Marketers often expect that large budgets are needed. However, by being hyper targeted you can start with small campaigns suited for any budget.
Do you understand the European market and its challenges?▾
Our company is based in the Netherlands (Rotterdam) with a European team based in the Netherlands and Switzerland.
Is offline better than online?▾
The combination of both is often best. When your target audience see you across multiple channels it increases trust and brand recognition. In turn increasing conversion rates and shortening sales cycles. What we have noticed in recent years is that many B2B companies are overspending in online without the desired results. We believe more balance is needed for optimimal results.