Customer Story Teamleader

Customer Story

How Teamleader generates pipeline with billboards

Teamleader is a B2B software company offering all‒in‒one software for agencies and SMEs to manage their business in one place. In order to enter the German market they set up an ABM strategy reaching their target accounts both online and offline. Learn how they used the offline channel to generate pipeline:

>25

Sales Qualified Leads

1.2M

Impressions

40k

Event Visitors

Challenge

Entering the German market and making target accounts (agencies) aware of the Teamleader solution, as well as generating pipeline. In order to drive revenue growth in this new market.

Solution

An account-targeted offline campaign in both the city of Cologne and around the DMEXCO event in Cologne, using traditional billboards, digital screens and a billboard truck. The most efficient ad placements are selected based on account locations, movement paths, CRM data and other data sources.

Results

The offline campaign did not only drive brand awareness in a new market, but led to direct conversions and generated pipeline. As well as boosting results of the trade show attendance (DMEXCO).

Agatha Faudot

Growth Marketing Manager at Teamleader

"We had direct conversions, people coming to our booth, because they saw our advertising. Next to the brand awareness, this was definitely the biggest reward!"

Monica Van Huylenbroeck

Communications & Growth Manager at Teamleader

"I was really impressed when we spoke to Hoolty. They showed us how you can map out a complete OOH route based on traffic data, target group analysis and location data. Not just 'a billboard along a busy road', but a personalised OOH plan that responds precisely to the movements of your target group. On day 1, we already received a message from someone who literally came to us through the campaign"

About Hoolty

Online advertising is getting more expensive and less effective. Cut through the noise with hyper targeted billboards and digital out-of-home advertising, using our platform built for B2B marketers. The platform identifies the most efficient ad placements to reach your audience based on account locations, movement paths, CRM data and other data sources.

Build pipeline with offline

Book a call to learn how you can reach your target accounts in the real world.

During the call we will cover:

Quick analysis of your current marketing mix
Tips & tricks on using offline
Brainstorming first ideas
Pricing indication