Offline ABM: billboards for your target accounts
Upload your target account list from your CRM. Hoolty finds the billboard and digital out-of-home locations your target accounts see every day – near their offices, on their commute and at transit stops – and turns them into a measurable B2B billboard campaign.
Only the locations your target accounts pass
How account-based billboard campaigns work
Traditional out-of-home advertising buys reach in a city. Account-based offline advertising starts from your ABM list instead: the locations of your target accounts are matched with nearby billboards, DOOH screens and the routes people from those accounts use every day. The result is a set of placements with a high share of your buyers – and a campaign you can measure at account level.
Why B2B teams use offline ABM
- Reach the full buying committee, not just the contacts in your CRM.
- Break through the ad fatigue of crowded LinkedIn and display feeds.
- Warm up accounts in later deal stages and support sales conversations.
- Align offline placements with your online ABM campaigns.
From account list to billboard campaign
- Step 1
Upload your accounts
Export your target accounts from your CRM as a CSV – new prospects, open deals or customers.
- Step 2
Find clusters & paths
The algorithm finds account clusters, and the road segments and transit stops multiple accounts share.
- Step 3
Select & launch
Choose the recommended campaign for your goal and budget, upload creatives and go live.
- Step 4
Measure & activate sales
Track account-level engagement, connect it to pipeline and trigger sales follow-up.
Where your ads appear
Billboards near office clusters
Posters and large formats close to where several target accounts are based.
DOOH at stations & stops
Digital screens at train stations and transit stops on your accounts’ commute.
Roadside billboards
Placements on the road segments people from your accounts drive every day.
Billboard trucks
Mobile billboards that visit multiple account locations in one campaign.
Offline ABM: frequently asked questions
What is the difference between offline ABM and regular billboard advertising?
Regular billboard advertising is bought for broad reach in a city or region. Offline ABM starts from your target account list and selects only the locations those accounts pass, so a much larger share of the people who see your ad are potential buyers.
How many target accounts do I need?
Account-based billboard campaigns work best when several accounts share locations or routes, so clusters can be found. To focus on one strategic company, see specific account advertising.
How is an account-based billboard campaign measured?
By account-level engagement: website visits and interactions from the targeted accounts, compared with accounts that were not targeted, and the pipeline those accounts create.
Can we combine offline ABM with our online campaigns?
Yes, and it usually works best that way. Run billboards and DOOH for the same target accounts as your LinkedIn or display campaigns, so buyers recognise your brand across channels.
Plan your offline ABM campaign
Book a call and we’ll show you where your target accounts can be reached offline.
During the call we will cover:
- Quick analysis of your current marketing mix
- Tips & tricks on using offline for B2B
- Brainstorming first ideas
- Pricing indication