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Account Based Offline Advertising
Create powerful offline ABM campaigns, like you would do online. Easy to set up, highly targeted and measurable. Built for B2B Marketers.
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Account hub targeting
Maximise efficiency by targeting accounts that are close to each other. These account hubs can be identified based on your target account list. Allowing you to reach a large number of accounts with limited advertising.
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Trade show take-over
Stand out and boost your tradeshow impact by setting up an out-of-home campaign around the tradeshow or event. Based on the event location movement paths are identified and the optimal advertising locations are selected.
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Personalised campaigns
Set up personalised out-of-home campaigns for the crucial accounts that can make or break your quarter. Personalise messaging and advertising locations to stand out for your top accounts.
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Other Use Cases
Multithreading
Use OOH to reach more decision makers within active accounts and increase the chances of winning.
Closed lost winback
Automatically re-engage closed lost accounts with programmatic digital out-of-home screens.
Offline retargeting
Target accounts that have already shown interest in your product (e.g. by filling out a form).
Product launch
Stand out with your next product launch. Combine traditional advertising with a unique offline campaign.
Customer expansion
Expand larger accounts to new locations or reach more decision makers within the account with strategically placed billboards.
Event promotion
Promote your event at scale with digital billboards highly target at your seleced accounts.
How it works
1. Target
Only advertise where your target accounts are. Upload specific accounts lists and assign budget based on their value.
2. Strategy
Based on your objectives, budget and target accounts the optimal strategy is created.
3. Launch
The right offline placements are selected and purchased to maximise impact and ROI.
4. Measure
Campaign impact is measured based on reach, frequency, engagement and sales metrics.
Book a demo
Book a call to learn how account based offline advertising can be a game changer for your marketing team.
During the call we will cover:
  • Quick analysis of your current marketing mix
  • Tips & tricks on using offline for B2B
  • Brainstorming first ideas
  • Pricing indication
FAQ
I thought it wasn't possible to measure OOH advertising?
This is what many people think, but digitisation over the last years allows you to use different data sources to measure the impact of OOH along the buyer journey. Reach out to us for more details.
Isn't OOH too generic for B2B marketing?
It used to be, but based on your account list and various data sources you can advertise where your accounts are. This allows you to spend your advertising budget effeciently.
How much budget do I need to get started with OOH advertising?
B2B Marketers often expect that large budgets are needed to get started. In reality you can start testing offline advertising with a budget as low as 100 euro. With Hootly you can set up a campaign for any budget.
Do you understand the European market and its challenges?
Our company is based in the Netherlands (Rotterdam) with a European team based in the Netherlands, Switzerland and North Macedonia.
Is offline better than online?
The combination of both is often best. When your target audience see you across multiple channels it increases trust and brand recognition. In turn increasing conversion rates and shortening sales cycles. What we have noticed in recent years is that many B2B companies are overspending in online without the desired results. We believe more balance is needed for optimimal results.
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