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Account-Targeted offline advertising
Reach target accounts in the real world
Billboard and digital out-of-home advertising made easy for B2B. Create highly targeted real-world campaigns that integrate with your CRM and drive revenue.
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Influence revenue with a unique channel
Online advertising is getting more expensive and less effective. Cut through the noise with highly targeted billboards and digital out-of-home advertising, perfectly matched with your account list using the Hoolty algorithm.
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Aligned to the buying journey
Set up offline campaigns based on the accounts’ stages in the buying journey, so your targeting and messaging stays relevant at every step of the decision-making process.
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Integrated with your workflows
Sync accounts directly from your CRM and match them with the highest impact billboard- and digital out-of-home placements. Campaign data is send back to your CRM, in order to measure impact and trigger sales activities.
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How it works
1. Target
Target new or engaged accounts exactly where they are and where they move. Upload csv or use a Hubspot list.
2. Strategy
The Hoolty algorithm identifies account clusters, movement paths and high impact advertising placements.
3. Launch
Select the recommended campaign(s) that best suit your objectives, upload creatives and launch the campaign.
4. Measure
Measure impact based on account‒level engagements. Connect it directly to pipeline and trigger sales actions.
Give your GTM team the edge
Marketing
Run offline campaigns aligned to your other channels.
Marketing
Cut through the noise and influence pipeline and revenue.
Marketing
Show campaign impact and trigger sales activities.
Sales
Increase sales conversion rates.
Sales
Reach the full buying committee.
Sales
Build trust and shorten the deal cycle.
Book a demo
Book a call to learn how account-targeted offline advertising can be a game changer for your marketing team.
During the call we will cover:
  • Quick analysis of your current marketing mix
  • Tips & tricks on using offline for B2B
  • Brainstorming first ideas
  • Pricing indication
FAQ
I thought it wasn't possible to measure OOH advertising?
This is what many people think, but digitisation over the last years allows you to use different data sources to measure the impact of OOH along the buyer journey. Reach out to us for more details.
Isn't OOH too generic for B2B marketing?
It used to be, but based on your account list and various data sources you can advertise where your accounts are. This allows you to spend your advertising budget effeciently.
How much budget do I need to get started with OOH advertising?
B2B Marketers often expect that large budgets are needed to get started. In reality you can start testing offline advertising with a budget as low as 100 euro. With Hootly you can set up a campaign for any budget.
Do you understand the European market and its challenges?
Our company is based in the Netherlands (Rotterdam) with a European team based in the Netherlands, Switzerland and North Macedonia.
Is offline better than online?
The combination of both is often best. When your target audience see you across multiple channels it increases trust and brand recognition. In turn increasing conversion rates and shortening sales cycles. What we have noticed in recent years is that many B2B companies are overspending in online without the desired results. We believe more balance is needed for optimimal results.
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